Apple Packaging == Geek Porn

We bought my daughter a previous-gen iPod Shuffle for her birthday (pink, natch). My wife asked me to fill it with a playlist we'd made up for her so she could listen on the car journey we'll be taking too early to do it on the day, so I just opened it up.

I'm reminded of the "box" ad - PCs and regular electronics come in brown boxes, whereas Apple products are a beautiful experience from the moment you unwrap them.